A website engineered to convert — and to be found by AI search.
Most sites describe the company. Yours should close demand and earn citations from the engines that now mediate discovery. Designed, built, and deployed in 4–8 weeks on The Conversion Architecture Archetype™.
A website should be the hardest-working asset in the business. Most are the softest — a brochure that states what the company does and asks the visitor to do the rest.
Three failures repeat: pages that describe instead of convert, with no instrumented path from arrival to enquiry; sites invisible to AI search, because nothing is structured for the language models that increasingly answer the first question a buyer asks; and builds the team can’t edit, so the site calcifies the day it launches. The result is spend with no compounding return.
The Conversion Architecture Archetype™
A documented four-phase method. You see the full sequence before a single page is designed.
Diagnose
Audit the current funnel, message hierarchy, and search visibility. Establish the conversion baseline and the citation gap.
Architect
Information architecture, message hierarchy, instrumented conversion paths, and the schema that makes pages legible to AI search.
Build
A responsive, fast, accessible build with analytics and lead capture wired in. Performance and AI-search-readiness verified, not assumed.
Transfer
A content-managed site and an editing playbook your team owns — so the site keeps improving after we step away.
Productised scope.
Fixed, transparent, and shipped end-to-end.
- ✓ Strategy, IA & message hierarchy
- ✓ Conversion copywriting
- ✓ Responsive design system
- ✓ Production build (WordPress or modern stack)
- ✓ On-page SEO + structured data
- ✓ AI-search answer blocks & FAQ schema
- ✓ Analytics + lead-capture integration
- ✓ Training + editing playbook
From kickoff to a deployed, instrumented site.
Every conversion path measured, not guessed.
A site your team can edit — and an AI-search-ready structure that compounds.
What platform do you build on?
Most engagements deploy on WordPress for client ownership and editability, with a modern, performance-first theme. Where a project calls for it, we build on a modern static or headless stack. The platform decision is made in the Architect phase, against your team’s capacity to maintain it.
What does “AI-search ready” actually mean?
Pages are structured so language models can parse and cite them: clear answer blocks for common buyer questions, FAQ and Organization schema, clean semantic markup, and a content hierarchy that maps to how people now ask questions of AI assistants — not just how they typed into a search bar a decade ago.
How is pricing structured?
As a fixed-scope Sprint, priced on request once we’ve scoped the build on a discovery call or via the Growth Diagnostic. No open-ended hourly billing.
Not sure a rebuild is the priority?
The Growth Diagnostic reads your whole commercial system and tells you whether the site — or something upstream — is the constraint.
Ready to make the site the hardest-working asset you own?