Capture the demand that’s already searching for you.
Paid search without a system burns budget on the wrong clicks. The Intent-Capture Archetype™ turns existing intent into qualified pipeline — with a clear line from spend to booked revenue, usually inside 30 days.
When someone searches for what you sell, they have already decided they want it. Paid search is the one channel where you can meet a buyer at the exact moment of intent. Most accounts waste that moment.
The familiar failures: budget spread across keywords that signal curiosity, not intent; ads that win the click but land on a page that doesn’t convert; and reporting that celebrates impressions and click-through while the only number that matters — cost per qualified opportunity — goes unmeasured. Spend rises, the pipeline doesn’t.
The Intent-Capture Archetype™
A documented method that ties every naira of spend to a defined commercial outcome.
Diagnose
Account and competitor audit. Map true commercial intent against the keywords currently being paid for.
Architect
Campaign structure built around intent tiers, with offer and landing page aligned to each. Conversion tracking defined before launch.
Deploy
Launch under explicit bid and budget governance, with weekly optimisation against cost-per-qualified-lead — not vanity metrics.
Transfer
A live reporting dashboard and a playbook your team can run, so the account isn’t a black box you rent forever.
Productised scope.
A Sprint to stand it up; an optional retainer to compound it.
- ✓ Account & competitor audit
- ✓ Keyword & commercial-intent map
- ✓ Campaign & ad-group build
- ✓ Landing-page alignment
- ✓ Conversion & offline-conversion tracking
- ✓ Bid & budget governance
- ✓ Weekly optimisation
- ✓ Reporting dashboard + playbook
To first qualified pipeline from launch.
Cost per qualified lead measured — the number that actually matters.
Spend bounded by explicit budget and bid rules, not guesswork.
Is there a minimum ad budget?
We scope a media budget to your market and goals on the discovery call — separate from our fee. We’d rather start lean, prove cost-per-qualified-lead, and scale spend against evidence than launch big and hope.
Do you only do Google, or other channels too?
The archetype starts with Google search because that’s where intent is clearest. Where the diagnostic shows it, we extend the same intent-first method to performance media on other platforms under the GSLEY Market pillar.
How quickly will we see results?
Most accounts produce qualified pipeline within about 30 days of launch. The first weeks are deliberately spent on tracking and structure so that what follows is measurable rather than noisy.
How much is poor capture costing you?
The Revenue Leakage Calculator estimates the pipeline lost to weak conversion and missed intent — in a figure you can take to a budget conversation.
Meet your buyers at the moment of intent.